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雅高与悦榕达成战略合作 客户忠诚计划推进酒店直销
来源:叠客科技发布:2016-12-0939次
    2016年12月8日 – 悦榕控股 (以下简称 “ 悦榕集团 ” ) 在新加坡宣布,与雅高酒店集团达成战略合作协定。双方将以长期合作伙伴关系为基础,开展深入合作,共同开发及管理全球范围内的悦榕集团旗下品牌酒店。悦榕集团将接入雅高酒店集团全球预订及销售网络,以及雅高乐雅会客户忠诚计划,更好的推进酒店直销。


  Singapore, 8 December 2016 - Banyan Tree Holdings today announces that it has entered into a heads of agreement with Accor Hotels. Under a long-term partnership, both parties intend to collaborate to develop and manage BanyanTree branded hotels around the world. Banyan Tree will also have access to Accor Hotels’ global reservations and sales network, as well as its loyalty programme Le Club Accor Hotels.



  雅高酒店集团将向悦榕集团投资两千四百万新币(约合一千六百万欧元),双方将在全球范围内共同开发悦榕集团所拥有的旗下品牌。该项投资属于强制性可转化债券,将给予雅高酒店集团约5%悦榕集团股份。雅高酒店集团还可选择性购买额外约5%的股份。

  Accor Hotels will invest an initial SGD 24million (c. 16 million) in Banyan Treeand both parties will then co-develop the brands owned by Banyan Tree around the world. This investment will be made through a mandatory convertibledebenture that at conversion will give AccorHotels an approximately 5% stake inBanyan Tree. Accor Hotels has an option to purchase an additional approximately 5% stake.



  悦榕集团主席 何光平先生说道:
  “ 此次合作协议不仅仅对于悦榕集团是一种变革,同时对于全球酒店行业也是一种创新。在当今大型酒店集团不断整合的趋势下,许多规模较小但全球知名并由家族管理经营的品牌也在寻求与酒店巨头建立战略联盟。我们与雅高酒店集团的战略联盟让我们仍以独立集团继续自主履行酒店管理协议;借助雅高酒店集团网络必将加快悦榕集团的发展速度和市场扩张,协助我们品牌在全球市场上的成长。我们相信通过这项合作协议,携手强大的全球合作伙伴,将快速推动品牌的全球性覆盖,并提升我们应对酒店行业不断变革的竞争力。对这一伙伴关系的达成我们感到非常期待。”


  Ho Kwon Ping, Executive Chairman of Banyan Tree , said:
  “ This agreement is not only transformational for Banyan Tree, but is also an innovation for the global hospitality industry. With the current consolidation of mega hotel companies, smaller but also global players – many family-controlled – are also seeking strategic alliances with the global giants. Our strategic alliance with Accor Hotels allows us to remain an independent company, enabling us to continue securing hotel management agreements on our own and yet accelerating BanyanTree's speed and scope of expansion but with Accor Hotels helping us to grow our brands around the world. We believe this agreement will propel our brands rapidly to global reach and range and strengthen our ability to embrace change and innovation in the hospitality industry with a strong global partner. We are excited and committed to this partnership . "


  雅高酒店集团董事长兼首席执行官 塞巴斯蒂安·巴赞先生(Sebastien Bazin)说道:
  “ 我们与悦榕集团的合作是一个与标志性品牌互补的良机,能向业主提供更完善的商业主张,同时一如既往更好地服务于我们的宾客。悦榕集团在亚洲地区的奢华度假村领域开创先河并占据了主要领导地位,而该领域是酒店行业增长最快的部分之一。我们将通过我们的能力共同开发及管理悦榕集团全球范围内的品牌酒店,不断扩大其规模,从而强化我们在奢华酒店市场的领导地位。我们深信我们的投资将为股东创造更高价值。”


  Sebastien Bazin, CEO and Chairman of AccorHotels, said:
  “ Our collaboration with Banyan Tree is a great opportunity to complement our business proposition to owners with iconic brands, while always better servicing our Guests. Banyan Tree Holdings has created key leading positions across Asia with luxury resorts, one of the fastest growing segments in the industry. We will bring scale to the network through our ability to develop and manage hotels under the Banyan Tree brands globally,hence strengthening our leadership in the luxury hotel space. We are confident that our investment will create incremental value for our shareholders .”

  作为全球顶尖精品度假村的营运商,悦榕庄融合了亚洲传统及地域特色,旗下的酒店悦榕庄在建筑及装饰摆设上大量采用当地特有的天然建材以及特殊风格,把环保意识完美融入于旅行中,营造一个优雅浪漫,充满活力与情调的度假环境。

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